Don’t think about server-side, think about what you’ll do with the data

I'm intrigued by the fact that there's organisations who believe they need server-side GTM tracking (or more complex setups) to "regain" X% of their tracking in order to then do ABSOLUTELY NOTHING with the data they regained 🤡.

Know what you build/buy and why. Don't just do it because "people say you need to".

And please, only capture data to use it. Not just to have it.