Note to self for when I'm writing that book one day

From Ben Stancil's Substack post "How to have ideas" :

When you see something that emerged from someone else’s idea—so anything, really; a movie, a book, a blog post, a deck kicking off the third quarter for the midmarket sales team—it’s easy to assume that its creator wanted that version of it to exist. Sure, they may not have known all the details, but they knew the outline. And the final form was slowly sharpened out of a fuzzy set of bones. Write the conclusion first, and work your way towards it.

But ideas are just as likely to be created through random collisions and happenstance connections. The thought started here; a conversation steered it there. Discoveries are in the detours, which, once your go down them, become the destination. Be comfortable not knowing what you’re going to say until you say it; sometimes, write the ending at the end.