Old habits die hard

I'm intrigued by the fact that some organisation go through crazy hoops to make their reporting work "as it has always has" even though they have migrated to newer and better solutions that reflect reality better.

How many conversations I have had this year talking about retro-fitting Mixpanel or Amplitude reports to a UA session standard simply because exec reporting works that way is mind blowing.

The fact that you can choose conversion windows simply makes people bug. Break free from the standards Google told you to follow 10+ years ago. Reporting can really be custom for your business. Embrace it.