Real-time use cases are what will move the needle marginally once you've done all the rest

Real-time data ingestion for personalisation is often the first technical requirement we get when doing customer data strategies.

• (almost) Everyone wants real-time data for personalisation.
• (almost) No one is able to translate real-time data in meaningful customer interactions.
• (almost) No one is able to build a strategy/use case that is ROI positive when taking the cost of real-time ingestion into account.

Real-time use cases are what will move the needle marginally once you've done all the rest. For the vast majority near real-time is good enough because they still have so much ground to cover.

Prioritise, mature and make more money by saving money.