<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://www.glennv.com</loc>
    <lastmod>2026-09-22T12:16:51.074Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/favourite-moments-from-lex-fridman-x-dhh-2</loc>
    <lastmod>2026-09-22T09:25:29.778Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/i-m-writing-a-book-for-the-governor-of-texas</loc>
    <lastmod>2026-09-10T14:17:35.200Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/the-ai-dependency-chain</loc>
    <lastmod>2026-09-10T14:19:23.762Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/on-sampling-people</loc>
    <lastmod>2026-09-07T09:13:13.508Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/markdown-reigns-again</loc>
    <lastmod>2026-09-02T09:22:12.491Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/note-to-self-for-when-i-m-writing-that-book-one-day</loc>
    <lastmod>2026-09-01T08:48:51.939Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/where-s-your-kpi-pm</loc>
    <lastmod>2026-08-27T08:35:27.983Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/define-your-shared-identifier</loc>
    <lastmod>2026-08-24T10:00:35.474Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/tell-me-about-your-work-not-your-role</loc>
    <lastmod>2026-08-06T07:14:34.573Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/governance-is-not-a-cost-it-s-an-roi-line</loc>
    <lastmod>2026-08-04T21:25:27.047Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/vibe-coding-unlocks-micro-tools-for-an-audience-of-one</loc>
    <lastmod>2026-07-31T09:57:01.237Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/avoiding-the-gemba</loc>
    <lastmod>2026-07-07T08:02:16.534Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/you-can-t-be-a-marketer-without-technical-foundations</loc>
    <lastmod>2026-06-30T06:49:33.129Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/5-years-half-a-decade-of-human37</loc>
    <lastmod>2026-06-25T07:16:16.884Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/in-agentic-commerce-the-data-is-the-action</loc>
    <lastmod>2026-06-24T07:12:18.049Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/the-12-month-myth</loc>
    <lastmod>2026-06-17T09:09:33.672Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/is-your-analytics-generating-value-or-is-it-expensive-storage</loc>
    <lastmod>2026-06-08T08:14:46.141Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/semantic-drift</loc>
    <lastmod>2026-06-04T08:09:45.302Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/the-cost-of-analytics-migrations-is-lower-than-ever</loc>
    <lastmod>2026-06-01T07:21:06.845Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/a-reminder-from-the-past-about-the-future</loc>
    <lastmod>2026-05-28T11:30:11.340Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/marketing-grows-legal-protects</loc>
    <lastmod>2026-05-05T10:17:13.600Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/vow-of-honesty</loc>
    <lastmod>2026-04-27T07:14:58.370Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/glennv-com-a-permanent-record</loc>
    <lastmod>2026-04-22T12:35:40.077Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/meeting-note-output-value</loc>
    <lastmod>2026-04-21T11:35:15.092Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/be-a-naysmith</loc>
    <lastmod>2026-04-16T08:30:02.495Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/let-s-have-too-big-to-fail-for-dinner</loc>
    <lastmod>2026-04-21T17:46:31.986Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/conversational-analytics-is-real</loc>
    <lastmod>2026-04-10T09:38:23.937Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/no-revenue-model-but-accelerated-ways-to-burn-cash</loc>
    <lastmod>2026-04-04T23:16:36.698Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/data-access-aligns-metrics</loc>
    <lastmod>2026-04-06T19:11:14.215Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/ai-was-trained-on-adwords-copy</loc>
    <lastmod>2026-04-06T19:17:54.168Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/truth-politics</loc>
    <lastmod>2026-04-06T19:18:47.114Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/thoughts-from-working-on-churn</loc>
    <lastmod>2026-04-06T19:21:02.249Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/no-we-don-t-need-more-meetings</loc>
    <lastmod>2026-04-06T19:22:01.337Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/the-bi-push-model</loc>
    <lastmod>2026-04-06T19:24:12.870Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/the-impact-of-ai-on-open-source-code-and-ideas</loc>
    <lastmod>2026-04-08T21:02:57.384Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/your-docs-are-the-problem</loc>
    <lastmod>2026-04-06T19:25:23.310Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/make-it-as-complex-as-you-need-to-not-a-you-can</loc>
    <lastmod>2026-04-08T21:01:11.175Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/old-habits-die-hard</loc>
    <lastmod>2026-04-08T20:57:59.644Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/real-time-use-cases-are-what-will-move-the-needle-marginally-once-you-ve-done-all-the-rest</loc>
    <lastmod>2026-04-08T21:00:27.581Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/discipline-is-one-of-the-most-underrated-traits</loc>
    <lastmod>2026-04-04T23:17:02.488Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/loyalty-is-still-the-biggest-business-opportunity</loc>
    <lastmod>2026-04-08T20:59:37.812Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/relentless-curiosity-is-a-key-skill</loc>
    <lastmod>2026-04-09T08:43:35.587Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/deadmau5-is-an-example-for-product-managers</loc>
    <lastmod>2026-04-08T20:51:32.122Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/you-re-on-your-own-when-it-comes-to-privacy</loc>
    <lastmod>2026-04-08T20:55:42.101Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/most-companies-don-t-really-do-analytics</loc>
    <lastmod>2026-04-14T20:29:06.840Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/doing-vs-talking</loc>
    <lastmod>2026-04-08T20:58:59.195Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/give-me-solutions-not-answers</loc>
    <lastmod>2026-04-08T20:46:49.850Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/kidlin-s-law</loc>
    <lastmod>2026-04-15T18:19:27.610Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/solution-architects-are-the-special-forces-of-profession-services</loc>
    <lastmod>2026-04-08T20:36:13.216Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/don-t-think-about-server-side-think-about-what-you-ll-do-with-the-data</loc>
    <lastmod>2026-04-08T20:34:56.136Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/focus-on-confirmed-behaviour-vs-implied-behaviour</loc>
    <lastmod>2026-04-08T20:35:14.789Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/prepare-for-when-not-if</loc>
    <lastmod>2026-04-08T20:38:40.896Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/analytics-is-bigger-than-ga4</loc>
    <lastmod>2026-04-08T20:53:29.771Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/human37-ai-context-builder-for-analytics</loc>
    <lastmod>2026-07-29T07:54:39.232Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/horus-heresy-reading-guide-on-github</loc>
    <lastmod>2026-07-29T07:55:59.234Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/amplitude-implementation-launchpad</loc>
    <lastmod>2026-04-21T15:24:03.805Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/the-great-consultant-field-guide</loc>
    <lastmod>2026-07-29T07:55:20.708Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/the-solution-architect-manifesto</loc>
    <lastmod>2026-07-29T07:55:11.415Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/truesight-see-containers-as-they-actually-are</loc>
    <lastmod>2026-04-08T20:12:52.728Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/amplilore-add-some-lore-to-your-amplitude-account</loc>
    <lastmod>2026-04-08T20:08:05.871Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/synthetic-data-packages-for-segment-amplitude-and-rudderstack</loc>
    <lastmod>2026-07-29T07:56:58.992Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/work/co-founding-human37</loc>
    <lastmod>2026-04-21T15:24:47.276Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/making-your-data-ai-ready-with-context-a-six-step-framework</loc>
    <lastmod>2026-09-03T16:18:38.557Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/amplitude-active-vs-inactive-in-session-vs-out-of-session</loc>
    <lastmod>2026-07-07T08:03:29.972Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/migrating-analytics-platforms-without-the-chaos</loc>
    <lastmod>2026-06-22T15:32:05.734Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/navigating-complex-migrations-for-success</loc>
    <lastmod>2026-05-29T14:20:34.911Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/the-problem-with-chasing-churn</loc>
    <lastmod>2026-05-29T14:16:39.927Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/announcing-truesight-by-human37-see-your-gtm-containers-as-they-actually-are</loc>
    <lastmod>2026-04-24T09:34:54.461Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/amplitude-beyond-the-set-method-exploring-amplitude-s-advanced-user-property-methods</loc>
    <lastmod>2026-04-21T15:06:25.213Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/the-three-time-windows-of-data-utility-and-the-concept-of-action-time</loc>
    <lastmod>2026-04-08T07:53:13.190Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/validating-audience-membership-in-hightouch</loc>
    <lastmod>2026-04-09T20:17:01.773Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/the-modern-marketer-s-survival-guide-by-amplitude</loc>
    <lastmod>2026-04-08T21:17:07.830Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/buy-capabilities-not-acronyms</loc>
    <lastmod>2026-04-08T21:14:40.905Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/amplitude-pathfinder-how-glenn-vanderlinden-builds-data-solutions-like-lego-bricks</loc>
    <lastmod>2026-04-14T15:54:20.980Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/measurecamp-copenhagen-2025-consent-context</loc>
    <lastmod>2026-04-09T19:45:27.552Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/amplitude-ecommerce-dashboard</loc>
    <lastmod>2026-05-29T14:15:51.879Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/data-mesh-for-event-based-data-recipe-to-mature-data-cultures-from-wild-west-to-data-quality-at-scale</loc>
    <lastmod>2026-04-08T21:15:44.476Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/the-business-impacts-of-data-quality-issues-what-they-look-like-and-how-to-think-about-fixes</loc>
    <lastmod>2026-04-08T21:30:22.353Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/amplitude-how-to-figure-out-your-conversion-window-using-amplitude</loc>
    <lastmod>2026-04-08T21:20:33.387Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/consent-context-an-approach-to-safeguard-user-consent-downstream</loc>
    <lastmod>2026-04-08T21:18:04.837Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/consent-context-amplitude-guide</loc>
    <lastmod>2026-04-21T15:01:27.460Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/consent-context-mixpanel-guide</loc>
    <lastmod>2026-04-21T15:03:01.275Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/how-to-successfully-do-the-scary-thing-and-trust-anyone-in-your-company-to-create-great-event-data</loc>
    <lastmod>2026-04-08T21:26:52.201Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/tracking-plan-principles-cardinality-vs-abstraction-no-slides</loc>
    <lastmod>2026-04-09T19:40:04.360Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/amplitude-the-power-of-user-properties</loc>
    <lastmod>2026-04-21T15:00:44.835Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/a-practical-approach-for-applying-data-minimisation-to-tracking-plans</loc>
    <lastmod>2026-04-08T21:32:41.965Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/data-monitoring-vs-data-analysis-why-dashboarding-will-only-get-you-so-far</loc>
    <lastmod>2026-04-08T21:22:16.189Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/twilio-segment-good-data-better-marketing-making-the-most-of-customer-data-with-a-flexible-enterprise</loc>
    <lastmod>2026-04-08T21:54:09.456Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/connecting-the-dots-podcast-by-saasmic</loc>
    <lastmod>2026-04-22T06:12:30.099Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/measurecamp-amsterdam-2024-how-i-built-community-driven-documentation-using-github-markdown-and-a-ci-cd-pipeline</loc>
    <lastmod>2026-04-09T19:43:45.021Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/synthetic-data-playlist</loc>
    <lastmod>2026-04-21T15:02:45.287Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/amplitude-hands-on-with-event-design</loc>
    <lastmod>2026-04-21T15:00:54.935Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/the-measure-pod-roi-positive-marktech-is-it-possible</loc>
    <lastmod>2026-04-08T21:55:06.123Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/unlocking-the-power-of-facebook-s-conversions-api-with-twilio-segment-a-guide-to-first-party-data-retargeting</loc>
    <lastmod>2026-09-01T08:06:41.883Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/superweek-tv-on-synthetic-data</loc>
    <lastmod>2026-04-08T21:56:49.959Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/using-fakestream-to-generate-synthetic-data-for-your-segment-event-pipeline</loc>
    <lastmod>2026-04-08T21:27:47.460Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/measurecamp-brussels-2023-synthetic-data</loc>
    <lastmod>2026-04-09T19:44:06.304Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/user-stories-as-a-way-to-build-your-martech-stack</loc>
    <lastmod>2026-04-08T21:26:13.133Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/analytics-summit-2023-interview</loc>
    <lastmod>2026-04-08T21:56:40.178Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/analytics-summit-2023-presentation-marketing-data-warehouse-to-customer-data-activation-the-start-of-an-exciting-journey</loc>
    <lastmod>2026-04-09T19:40:18.574Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/mixpanel-tutorial-playlist</loc>
    <lastmod>2026-04-21T15:02:40.621Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/segment-tutorial-playlist</loc>
    <lastmod>2026-04-21T15:02:34.616Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/amplitude-tutorial-playlist</loc>
    <lastmod>2026-04-21T15:02:42.733Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/composable-cdp-vs-packaged-cdp-an-unbiased-guide-explaining-the-two-solutions-in-detail</loc>
    <lastmod>2026-04-08T21:33:41.253Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/twilio-segment-mixpanel-better-together</loc>
    <lastmod>2026-09-01T08:05:16.405Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/how-to-use-mixpanel-to-get-closer-to-data-democratization</loc>
    <lastmod>2026-04-08T21:35:02.477Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.glennv.com/publications/product-analytics-enterprise-organizations</loc>
    <lastmod>2026-04-08T21:34:23.192Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>
