Agents buy where you can’t watch. So what’s left?

We never needed consent to sell something. We needed it to watch people buy it. Cookie banners, analytics, CRO and attribution all exist because we chose to deliver services through a website. Once agents buy through APIs and MCP, that surface is gone and most of what was built around it has no job left. Orders and renewals still happen and still leave records. No banner required. That's the first-party data you have left.